| PowerTrac To Muscle Patrick Sheltra Around Daytona
“New Marketing Partner Enters Motorsports
World”
DAYTONA BEACH, Florida (February 1, 2010) - - Officials
from Miami, Florida-based PowerTrac Machinery and Sheltra
Motorsports jointly announced today that PowerTrac will
join the veteran ARCA Racing Series presented by RE/MAX
and Menards team as the primary marketing partner of the
team’s No. 60 Dodge Charger entry for Saturday’s
Lucas Oil Slick Mist 200 at Daytona (Fla.) International
Speedway.
The event will be the first alignment for PowerTrac in
the Motorsports arena set to take place at the “World
Center of Racing” for the series “Super Bowl”
event.
PowerTrac represents over 50 years as a worldwide buyer
and seller of heavy construction and earthmoving equipment,
and is a wholly owned subsidiary of R. Udelson, Inc. PowerTrac
sells construction equipment for roads and highway construction,
mining, forestry, waste disposal, land clearing, site development,
quarry, agriculture, pipeline and building construction.
They specialize in CAT, Komatsu, Hitachi, Volvo, LongReach,
Dynapac, Case, Ingersoll-Rand, Terex, Titan and other manufacturers.
They also carry a full line of dozers, loaders, artic rear
dumps, excavators, graders, compactors, water equipment,
hydraulic hammers, lowboy trailers, service and mechanics
trucks.
In addition to machinery and attachments, PowerTrac offers
a wide range of added services, from purchase options, rent
to rent, rent to own, warranties, financing, heavy hauling,
and even worldwide shipping.
“It’s an honor for me to carry the PowerTrac
name this weekend at Daytona (Fla.) International Speedway,”
said Patrick Sheltra, driver of the No. 60 PowerTrac Machinery
Dodge Charger. “Their commitment and integrity to
the construction industry fits the same values we share
at Sheltra Motorsports. The partnership is a great fit.”
“PowerTrac is very proud of the Sheltra Motorsports
union and the opportunity to be represented by Patrick Sheltra,
a driver in a caliber of his own. His dedication through
obstacles and successes is a testament of the qualities
of a leader and a winner. We stand beside him,” said
PowerTrac Vice President Ryan Udelson.
The Indiantown, Florida native is looking to start off
his 2010 racing season in a much better direction than he
did last year. In the final laps of last February’s
ARCA season opener contact from another competitor while
running in the top-three sent Sheltra into the wall before
hammered broadsided by another competitor at full speed.
The impact sent Sheltra’s machine into a series of
tailspins before coming to rest at the bottom of the racetrack.
Sheltra was extracted from his vehicle and transported to
a local hospital where he spent three days in the hospital
and later recovered from injuries from compressive fractures
to his vertebrae.
“We’re going back to Daytona this weekend to
make a statement and finish what we started,” offered
Sheltra. ”Our PowerTrac Dodge Charger this year is
as fast if not faster than our car at Daytona last year.
Our chances at redemption are looking great for Saturday!”
Entering Daytona, Sheltra has 67 ARCA Racing Series presented
by RE/MAX and Menards starts to his credit with one career
victory at Salem Speedway (April 2009). During his ARCA
tenure, Sheltra has accumulated 10 top-fives and posted
22 top-10 finishes. A third place qualifying effort at Rockingham
Speedway (April 2009) is Sheltra’s best time trials
efforts to date. He has controlled the ARCA field five times
for 109 laps.
The Lucas Oil Slick Mist 200 at Daytona (80 laps / 200
miles) is the first of 20 events on the 2010 ARCA Racing
Series presented by RE/MAX and Menards schedule. The 47th
ARCA race held at Daytona is a three-day show. Practice
begins Thursday, February 4 with a four hour and fifty minute
practice session planned from 12:00-4:50 p.m. Menards pole
qualifying presented by Ansell is set for Friday, February
5 slated to begin at 11:00 a.m. A fifty minute final practice
session is etched in on Friday evening from 5:40pm-6:30
p.m. The event will take the green flag on Saturday, February
6 shortly after 4:00 p.m. The race will be televised live
on SPEED with additional race coverage including live timing
and scoring and radio broadcast through the ARCA Racing
Network (ARN) online at arcaracing.com. All times are local.
Stay tuned for a revamped web site and several social networking
opportunities to connect with Patrick Sheltra and the Sheltra
Motorsports team but in the mean time for the latest and
marketing partnership opportunities please visit PatrickSheltra.com.
For information about PowerTrac Machinery, please visit
PowerTrac.com. For sales inquires or opportunities please
contact Sales@PowerTrac.com.
About Sheltra Motorsports:
Sheltra Motorsports (sheltramotorsports.com) is a three-tier
Motorsports operation consisting of dirt and asphalt competition.
Patrick Sheltra, a 23-year old native of Indiantown, Florida
competes in the UMP and WoO (Dirt) Series; while also running
a full schedule in the ARCA Racing Series presented by RE/MAX
and Menards (No. 60) and a limited schedule in the NASCAR
Nationwide Series. Sheltra Motorsports ownership is combined
of Richard, Grace and Patrick Sheltra. The team is headquartered
in Indiantown, Florida with additional operations in Richmond,
Indiana and Mooresville, North Carolina.
TEAM COMMUNICATIONS CONTACT:
Chris Knight, Sheltra Motorsports
P: 239.834.9797
E: chris@patricksheltra.com
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